- To grill the way you want to without any regulation or limitation
- To feel a sense of pride in adopting technology that will forever change your grilling experience
- To delight your family's taste buds with new experiences
- To have the satisfaction of grilling all year round no matter how cold
- To have the convenience of converting your propane gas grill to a lava rock grill with an easy, all-inclusive conversion kit
- To save money on propane gas by harnessing the efficiency of radiant heat technology
- To grill "low and slow" and get into big league, barbecue like results
- To have the peace of mind that there is even temperature distribution across the grill surface without having to deal with "hot spots" or "cold spots"
- To be a hero again by grilling the tastiest food your family and friends have ever had
- To have bragging rights when you invite your buddies over to grill